Our Story

Maiden Hawai’i Naturals, LLC was created by the founders of Pacific Biodiesel, Hawai’i’s award-winning and internationally recognized producer of renewable fuel that recycles used cooking oil from restaurants statewide for use in the production of its clean, locally made biodiesel.

As the demand for sustainable biodiesel began to exceed the amount of used cooking oil produced in the Hawaiian Islands, our founders looked to agricultural products to supplement the existing feedstock. Their first crushing mill next door to the biodiesel refinery allowed for the extraction of oil from many different beans, nuts and seeds. In 2015 our company began collecting excess macadamia nuts from local macadamia nut processors. After learning that these nuts were being discarded on Hawai’i Island, we offered to buy these nuts and process them into biodiesel. As our team learned more about this oil, we realized its many healthful benefits for hair and skin so we began producing the oil into a premium beauty oil. And Maiden Hawaii Naturals was born. In 2017, our founders began sustainably farming sunflowers on Maui and in 2024 expanded their agriculture operations to Kaua’i.

Today Maiden Hawaii Naturals, LLC produces Kuleana® Hawai’i Grown Oils. These premium culinary oils are flavorful, versatile and made entirely with locally grown ingredients, including sunflower seeds harvested from our farms on Maui and Kauaʻi, and macadamia nuts from Hawaiʻi Island. Kuleana® Sunflower Oil and Macadamia Oil are made fresh and produced naturally: an expeller press mechanically crushes the nuts and seeds with no additives or preservatives, retaining the oil’s nutrients, flavor, aroma and color. Produced and bottled at our mill on Kaua’i, the oils are non-GMO, cruelty-free, vegan, gluten-free, cholesterol-free and sugar-free.

Kuleana Hawai’i Grown oils are sold as premium culinary oils and as natural ingredients for cosmetics and spa treatments. These oils from local agriculture operations are also utilized as feedstock for local biodiesel production. And as part of our zero-waste production process, the residual “meal” after oil is crushed from nuts and seeds at our mill is utilized as a high-protein ingredient for local livestock feed. Nothing is wasted.

Nearly 100 acres of sunflowers bloom at the Maiden Hawai’i Naturals regenerative farming operation in Kaumakani, Kaua’i.